Production Features of the LEGO Company History
Over the course of its history, Lego has enjoyed a wide range of production features. Lego has created some of the most loved toys around the world thanks to these features. This includes the development of a unique interlocking mechanism and the use of plastic instead of other materials. These unique features have allowed the company to become the largest toy maker in the world.
The 1960s saw the company continue to expand at a rapid pace. Dagny, Godtfred Kirk Christiansens cousin joined the company in 1960 as a model maker. Dagny was an expert at creating large-scale models and globes, which were displayed in the showroom. This was an excellent way to promote the possibilities of the LEGO bricks and to draw attention of children.
In 1971, the LEGO system began to expand into new frontiers with the addition of furniture pieces and dollhouses. The LEGO system grew further in 1972 when it added of ship and boat sets with hulls that floated. The 1960s also saw the company start its international expansion, with sales in North America through a licensing agreement with Samsonite.
In the 1990s and 1980s, the company continued to expand and diversify its offerings, as well as modernize. The company also created an innovation and research department that worked to keep the LEGO System at the forefront of technological advancement. The introduction of themed sets enabled users to create specific models without having to figure it out on their own. This was the first step towards more complicated building and also allowed children to have a more hands-on experience with legos.


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